Lunar Excavation Prize Challenge Powered by Ensemble 

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Case 

Break the Ice Lunar Challenge

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Client 

NASA Centennial Challenge Program (CCP)

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Industry

Aerospace, Mining, Robotics, Construction

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Overview

NASA’s Centennial Challenge Program (CCP) administers multi-year grand challenges to engage the public in the process of advanced technology development by offering large incentive prizes to generate revolutionary solutions to problems of interest for NASA and the nation. We were tasked with delivering the end-to-end innovation services required to design, build, launch, and administer a Lunar excavation and mining challenge aimed at crowdsourcing novel concepts to extract and transport icy regolith on the Moon. 

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Approach

As a prize challenge design and operations partner, we are delivering key services to execute the challenge. These services include; challenge brand identity development, challenge rules and requirements revision, targeted communications and participant engagement, challenge website design and upkeep, participation questions and concerns management, virtual judging facilitation and assistance with judge recruitment, and weekly reporting on key challenge and performance metrics.  

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Key Services

• Challenge Branding and Graphic Design

• Communications Planning

• Community Management

• Prize Design 

• Niche Solver Outreach 

• Web Platform Design and Deployment 

• Judge Recruitment & Facilitation

• Detailed Reporting

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Results

As of April 2021, our efforts have resulted in over 230 teams registering for Phase 1 of the Break the Ice Lunar Challenge in hopes of generating revolutionary solutions to extracting and delivering icy regolith on the moon. Registrants including people and organizations from over 23 states and 11 countries. 

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Updated results and metrics will be provided as the Challenge progresses.