Lunar Excavation Prize Challenge Powered by Ensemble 

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Case 

Break the Ice Lunar Challenge

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Client 

Centennial Challenge Program (CCP) at NASA Marshall Space Flight Center

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Industry

Aerospace, Mining, Robotics, Construction

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Overview

NASA’s Centennial Challenge Program (CCP) administers multi-year grand challenges to engage the public in the process of advanced technology development by offering large incentive prizes to generate revolutionary solutions to problems of interest for NASA and the nation. We were tasked with delivering the end-to-end innovation services required to design, build, launch, and administer a Lunar excavation and mining challenge aimed at crowdsourcing novel concepts to extract and transport icy regolith on the Moon. 

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Approach

As a prize challenge design and operations partner, we are delivering key services to execute the challenge. These services include; challenge brand identity development, challenge rules and requirements revision, targeted communications and participant engagement, challenge website design and upkeep, participation questions and concerns management, virtual judging facilitation and assistance with judge recruitment, and weekly reporting on key challenge and performance metrics.  

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Key Services

• Challenge Branding and Graphic Design

• Communications Planning

• Community Management

• Prize Design 

• Niche Solver Outreach 

• Web Platform Design and Deployment 

• Judge Recruitment & Facilitation

• Detailed Reporting

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Results

Our efforts have generated successful initial performance metrics, positioning the Prize Challenge to exceed NASA’s desired results. 374 teams registered for Phase 1 of the Break the Ice Lunar Challenge. The participation of registrants is highly diverse in nature, with people and organizations from 31 states and 48 countries engaged in the program. There have been over 26k sessions on the BTIL Website , and over 1000 eligibility form downloads. Out of the 374 registered participants, there were 42 US- based teams eligible for prizes, and 18 international teams eligible to participate. The end of Phase 1 of the Prize Challenge resulted in 31 eligible submissions that will be judged in the coming weeks.

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Updated results and metrics will be provided as the Challenge progresses.