Crowdsourcing Strategy for Electronics Product Innovation and R&D

Technology 

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Overview

A global technology company specializing in the distribution of electronic components sought to enter the crowdsourcing market with a new platform and service offering focused on electronics product innovation and R&D. The company faced a crowdsourcing market with many platform players and the challenge of building a team with the requisite open innovation skills and processes.

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Approach

To craft an innovation strategy that best met the needs of the client's crowdsourcing offering and team, we conducted a comprehensive review of its existing go-to-market and product strategy. This assessment included an evaluation of its sales prospecting, marketing, target industries, crowd incentive structures, solver community, personnel roles and responsibilities, and training materials. As part of this review, we conducted a site visit and informal interviews to gauge the client's level of familiarity and expertise with crowdsourcing innovation. Product feedback was provided to identify potential user experience issues with the platform.

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