Data Science & Machine Learning Prize Competitions

CASE

NGA Prize Competitions

CLIENT

National Geospatial-Intelligence Agency (NGA)

INDUSTRY

Defense; Intelligence

OVERVIEW

The National Geospatial-Intelligence Agency (NGA) is the nation’s primary source of geospatial intelligence (GEOINT). NGA sought novel approaches to solving data science problems. Ensemble, in partnership with Topcoder and Capital Consulting Corporation, launched two specific data science prize competitions seeking unique algorithms to address two key machine learning capabilities in computer vision and acoustical analysis.

In particular, NGA tapped the Topcoder crowdsourcing community to develop data science solutions that 1) detect, delineate, and describe circular-shaped objects in satellite imagery and 2) geo-locating video and audio recordings based on non-speech ambient sound.

We helped create and execute two prize challenges for the National Geospatial-Intelligence Agency (NGA) for crowdsourcing unique data science solutions to modern-day geospatial analysis problems.

We  led the integration of the Topcoder platform where the challenges were hosted. Alongside Topcoder, we helped in defining challenge components within the challenge platform, such as wireframes and storyboards for front-end design, code and module assembly challenges for development, and “marathon” leaderboard driven challenges for data science.

We also led all communications and outreach efforts, including social media, webinar hosting, and earned media coordination.

APPROACH

Problem statements were established with feedback from NGA and likely solvers. Additionally, we supported problem statement refinement throughout the sprint cycle with project stakeholders, resulting in salient and compelling problem statements that can be solved by the crowd. We developed a comprehensive communication plan detailing the purpose and subject of the competition including a Social Media outreach strategy, webinar, and “influencer kits” for engaging data science thought leaders to promote the competitions on behalf of the NGA.

KEY SERVICES
  • Problem Decomposition

  • Prize Design

  • Precision Marketing

  • Social Media Management

  • Niche Solver Outreach

  • Communications Planning

  • Platform Integration

RESULTS: CIRCLE FINDER
  • Website had 761 monthly visitors 10/2020

  • Majority of traffic to site was a result of direct or social searches

  • 147 active weekly users

  • Demographics: 18-34. (27.5% 18-24, 33.5% 25-34)

RESULTS: SOUNDSCAPES
  • 876 monthly website visitors for 10/2020

  • Majority of traffic to site was a result of direct or social searches

  • 379 weekly users

  • Majority of Audience was 18-34 (27.5% 18-24, 33.5% 25-34)

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